How To Stop People From Dropping Out

By: Dean Caporella
People crave proof and credibility in the network marketing business. Ann Sieg has given network marketers the blueprint for using online attraction marketing principles in The Renegade Network Marketer.Using the power and leverage of the internet to attract prospects into your business funnel is the new wave of MLM prospecting.One of the concerning aspects with online marketing though is chasing an automated way of building a network marketing business without interacting with prospects. This is a recipe for certain business failure because no matter how powerful an attraction vehicle the internet is for bringing targeted prospects into your business, unless you take the time to interact with your prospects, then you will suffer a very low retention rate.Just because you move your prospecting online, it doesn't mean the same rules of relationship marketing offline don't apply online.

Relationship MarketingUsing automation is fine. For example, promoting your articles online and posting them to article directories to attract people into your prospecting funnel works well. It's a solid and gradual way of getting your message out to a targeted audience.You write your content around selected keywords and when someone types in that keyword there is a chance they will eventually come across your article.? Articles once written, will be working for you for a long time and people will find you by clicking through the links in your resource box. If you have a report for them to download then they opt in to your list. But does this mean your job is done? Do you just sit back and wait for them to join your primary business. It ain't going to happen. Why? Because they still don't know who you are. This is when you follow up with more training and advice. You gently break down that barrier of skepticism that exists and let them know you are a real person.The truth isFeature Articles, people want to connect with other people and establish a level of trust before they even think about doing business with them. They are looking for more proof and credibility. You provide this with your follow up training and information. This is one of the powerful concepts of attraction marketing a Renegade Network Marketer applies and gets results with.

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