Seven Essentials for a Profit Pulling Sales Letter

By: Laurence James

There are many ways of writing a great sales letter, and no rules are hard and fast. For a start, many essential elements in the process are nothing to do with the letter itself.

To begin with, you must always kick off with a well-researched and clean lead list before writing anything.

It's also important to run tests changing just one element of the letter at a time, and not send out too many letters until you're confident you've got a hot one. After all, it's always easier to scale up positive results than recover from the expensive failure of sending out thousands of untried letters. On top of this, you must also have a fantastic product or service to sell (or should aspire to have one).

When it comes to crafting your sales piece, you should attempt to tell a compelling story that answers your target reader's ultimate question

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