All About Search Engine Marketing

The internet revolution has lead to new phrases being coined and new professions being created. This is because pretty much every business now has a website because they know how effective it can be. A lot of work goes into creating a successful site from the design work to search engine marketing SEM).

Search Engine Marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in the search engine results pages. This can be done in many ways such as through improving ranks in organic listings or purchasing paid listings. This can also be done by using a combination of the two as well as many other search engine related activities that people use.

As more and more websites are launched every day around the world competition increases and so does search engine marketing. This tool is now stronger and more used that ever with SEM budgets up by 750 percent compared to what they were in 2002. With 85 percent of internet users using search engines to find information it is hardly surprising that every company wants to be at the top of the results page. Being at the top of the page means that people are more likely to click on the link to go to your website as the option to do so is right in front of them.

As the number of sites on the Internet increased in the mid to late 90s, search engines started appearing in order to help people to find information quickly. In order to finance their services these search engines started offering programmes such as pay per click and Google AdWords. Pay - per - click programmes have proved to be massive money makers for search engines.

This technique meant that people were starting to focus more and more on marketing and advertising through search engines. This is how search engine marketing started and then adopted by thousands of companies. SEM was used to help people get the most out of their search engine optimisation and get more people clicking on their sites.

In 2006, North American advertisers spent a staggering 9.4 billion dollars on search engine marketing. This was a 62 percent increase on the year before which shows how much people are using this tool nowadays. Search Engine Marketing has been growing much faster than traditional advertising and set to carry on growing over the next few years.