There are two major ways that writing articles can grow your business. Both work by bringing traffic to your websites which will give you customers to sell your product to.
1) SEOs.
SEO stands for Search Engine Optimization. An SEO article does just that. It make search engines sit up and take notice of your website. It brings you free traffic.
Many profitable e-businesses and all of the best internet marketers now use SEOs to bring traffic to their websites.
The way it works is that you put a lot of original articles on your website that contain keywords people often search for. If you had a website just selling a product before you may not have had much search engine traffic.
Now, you are getting traffic for free because your website has more intellectual content. As they say "On the internet, Content is King".
If you personally don't have the energy to write relevant, target-marketed articles on your website then there is an easy way.
Thier are websites where you can hire out freelance writers to have articles written for you. Registration is usally free but writers come at a price.
Either way, if you are looking to grow your business then it is worth it.
2) Viral Articles
There are many other people like you looking to put article content on their websites. So give it to them.
Write articles on the subject that you understand best and at the bottom leave your name and a link back to your website. Submit these articles to an article directory and voila!
It sounds too simple doesn't it?
Other webmasters like you want free content and free traffic so they come along and download your interesting article from an article directory. They put it on their website and they start to get traffic from the keywords.
Yet, at the same time, you get traffic from your link on the bottom. But not just one webmaster puts your article on his website but if it is really good then soon you may have many links to your website on many different websites. They're all bringing you potential customers and money.
Another great thing about writing articles for traffic is that they give you a "name". For example, if someone reads your article and sees that you are clearly a well-informed woman on this subject then they are more likely to buy from you.
Equally, if someone finds your website and then Googles your name to see what kind of person you are they will find all of your informative, well-written articles o the subject they care about.
I hope this has given you some useful ideas for growing your business online.