It does all this in such an elegant manner, that even a novice can take care of their own website without knowing HTML or programming methods. What's even more powerful is that Wordpress will manage many of the promotional needs of a web site with the use of plugins that manage search engine optimization actions to a host of actions that would take thousands of pages to describe.
Once you start running Wordpress, you'll begin to wonder how you managed without it. I run Wordpress for the Rich Sage and it does wonders to manage content. It also goes one step further and interacts in several ways with search engines to inform that I've updated the site with new content and ?come back to record that new content?, which the search engines ?spiders? do promptly.
I'll give you these examples of how Wordpress does wonders for me:
As the Rich Sage, I don't worry about search engine optimization. Wordpress plugin called Google Sitemaps XML creates an ?xml? file on my site and informs Google that I've created an update. Google promptly records my update. This plugin is so powerful that it now updates Yahoo, MSN and ASK.com that I've added content. All this is done in the background, and I've only setup the software via the Wordpress administration area.
Another feature in the search engine arena that Wordpress automates is the use of RSS (Real Simple Syndication) Feeds to generate traffic. At the Rich Sage site I was amazed last month how RSS feeds generated traffic. With the use of Wordpress and Feedburner (another plugin that installs in seconds) each post the Rich Sage makes is broad cast to subscribers in seconds.
Wordpress benefits are vast. They simply don't encompass just tools and services to make things better ?they also include minute details that we may miss.
Everything from the titles of the posts to the categories is optimized for the readers and search engines. The simple display of the title of a post in a descriptive manner to the management of those posts within the categories are things that I don't need to worry about. Wordpress takes care of it.
In conclusion, what you'll experience with Wordpress is that it will mange just about all aspects of the Search Engine Optimization ?jungle? that you've got to navigate as a web site owner. It does all this management --everything from the timely updates to the notifications that updates are available ?it does all that running in the background. That frees up a lot of time to get your daily tasks done.
If you are looking for an excellent deployment of Wordpress, take a look at the Rich Sage blog. If you want to learn a lot more about what you can do with Wordpress, just search the term on the Rich Sage site. Lastly, I am working on a training series for the Rich Sage Lessons, which again is free from the site.