Beginner affiliate marketer think that if they post their affiliate link that the sales will come rolling in automatically. The problem is that people who see that link need to trust the person making the recommendation. If not, then the affiliate business becomes a task of continually seeking out new customers and never building a relationship with existing customers. When your customers don't have any trust in you, then you are missing out on making repeat sales to people who have already been to your website.
Be sure to make your presentation, whether it is in an email or on your website, easy for your customer. This includes finding the information they may need before making the decision to buy. Have someone go through your buying process and get their feedback as to how easy and informative it was. Another way to get feedback is to use surveys of your current customers. Companies like Surveymonkey.com allow you to set up surveys and they tabulate results for you.
Having a user-friendly website indicates to the consumer that you're prepared and safe to do business with. Posting a telephone number and email address also demonstrates that you're willing to be contacted for more information and that assures you're customer that you're trustworthy. Creating an "About Us" page is also a helpful tool, as you'll be able to share a little bit about yourself and your company.
People also like to know that they are not the only ones who are buying from you. They want to know that others have had a good experience as your customer. One way to do this is to include testimonials. This can be difficult as an affiliate marketer, since you are selling other people's products, but the merchant may allow you to use some of their testimonials on the product on your own site.
You need to distinguish yourself from other marketers who are marketing the same products. To do that you need to offer more. Give more information to presell your customer. Make the process easier than others. Be sure that your sales process includes safe credit card transactions.
Even though you are not going to be dealing with customer complaints, it doesn't hurt to have some type of customer guarantee that makes clients feel at ease. The online transactions are going to be impersonal, and if you can establish the trust upfront on your web site, more sales are sure to follow.
Building trust with your customers means explaining the products you are selling, being available, answering their concerns and helping if their are problems. It really is a mindset of serving your customers. When they know you care about doing the right thing, they will return again and again.
How To Build Trust
A team is a group of people, each one influencing the effectiveness of the whole. A team is successful when they have a trusting relationship with their manager.
==>What is trust?
The Merriam-Webster dictionary provides several definitions though this is probably the one that is most familiar:
Trust: assured reliance on the character, ability, strength, or truth of someone or something b: one in which confidence is placed.
What that means to me as a manger is that my character is important in building a successful team. Sounds like a tall order, yet there are skills that you can learn that will help you.
I like the "emotional bank account" coined by Stephen Covey in his book "The Seven Habits of Highly Effective People." What makes building an emotional bank account with your employees so great is because it's a concept we understand. We build financial bank accounts by adding money into our account. Covey states, "....make deposits through courtesy, kindness, honesty, and keeping my commitments to you, I build up a reserve. Your trust toward me becomes higher, and I can call upon that trust many times if I need to."
==>Here are some basic steps to building trust with your employees:
Be Honest
Tell the truth, as best as you know it. If you don't know the answer, let them know you will research the question. This is basic respect that we offer others and ourselves in our interactions.
Keeping Your Commitments
A manager that consistently follows up when they say or gives an update builds trust naturally with their employees.
Handle Mistakes Respectfully
Everyone makes mistakes! Choose your words wisely when you are handling a mistake with an employee. First of all, always discuss the issue in private and be upbeat about the problem.
Listen, Listen, Listen
This is such an important skill to develop as a manager and one that is the most challenging to master. Why? First of all, I believe we don't listen to ourselves, so it can be a bit daunting to listen to others. Yet, we must learn to listen to others to build our reservoir of trust with our team members.
Treat All With Respect
Yes, you will have employees that are much easier to interact with...that's normal. It happens in all relationships. The skill you need to acquire here is to master your emotions, treat all team members fairly and equal. Equal doesn't have to be exact. Equality is based on respect for what each individual brings to your team.
There is skill to building trust with employees. Once you learn and practice the aspects of building trust, you will experience a change in your employees. If your relationship has been shaky with your employees, it will take time.
Try This!
Take some time to evaluate how you build trust with your employees. What is the one thing you do now that increases the trust levels with your team members? Then what is one action that decreases their trust levels with you.
As managers we make mistakes, yet if we keep depositing into the "emotional bank account," employees are flexible with us.
Both Tom Sommers & Pat Brill are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Tom Sommers has sinced written about articles on various topics from Affiliate Programs. Before you do any more work on your business, get Tom's free report on How to Build a List of Buyers for affiliate marketing profits and how to build an. Tom Sommers's top article generates over 6600 views. Bookmark Tom Sommers to your Favourites.
Birdwatcher The Life Of Roger Tory Peterson In 1992 he was recognized by the American Birding Association when he was awarded the Ludlow Griscom Award for Outstanding Contributions to American Ornithology