Are you new in the pay-per-click advertising business? Do you know the best ways in reaching out to your intended market? If you are a beginner, chances are, these questions sound somewhat complicated. And even with the assumption that you understand your target's information needs, there is no guarantee that they will instantly take action on your product or service offered. But you can get high quality, first rate traffic to your website and increase your campaign's conversion rates with six effective ways that will be discussed here.

Google Adwords pioneer Perry Marshall encourages affiliate marketers and Internet advertisers to make the most of Google Adwords by testing multiple ads against each other, using innovative research methods to track down keywords that convert, and writing clear and concise ads that resonate with the viewer.

Improve conversions using Google Adwords with these six more ways:

1. Know about Google's "dynamic keyword" feature. This feature allows Google to place as headline the search term your visitor looked for in the search box. When you are not sure what keywords to use or how to come up with a headline, you can always turn to the "dynamic keywords" as this can make your ad pertinent to them at once.

2. Alter only one word when you evaluate ads against each other. As proposed by Perry Marshall, test ads must be segregated to monitor conversions as well as pinpoint the most effective ad after the trial period. You can do this by ensuing minor edits or changes to your initial ads. Change just one word in the headline or keyword in the body's copy to learn what knocks the socks off your targets.

3. Don't run your ads on the Content network right away. The Content search may not help you get the targeted traffic you want right away, so turn this feature off when you first start out and focus instead on the basic search results pages.

4. Utilize the Geographic targeting feature. This makes it easier for you to link to your target market's location. Most prefer market at the micro level rather than national or international. That said, it is wiser to filter your Adwords reach if you want to effectively advertise your products or services.

5. Avoid typing "www" in your URL link. Aside from its visual appeal, removing the "www" in your link allows people to get a fair idea of what to find once they click the link to your ad. You have to ascertain however that the link really goes into a sales page or landing page.

6. Capitalize the first letters throughout the ad. The headline is one of the most important parts of your Google Adwords ad, so make sure it is easy to read and each word begins with upper case letters. You can also capitalize the letters of the ad copy and your URL link for visual appeal and a more professional look.