One thing that advertisers love is a responsive E-Zine. Why? Because this gives them an opportunity to get their sales message to marketers who are more apt to purchase their products or subscribe to their service. To an E-Zine publisher, this is also gold. Many advertisers means much revenue. On the surface, this seems like a great thing all the way around. But there is another variable in the equation that cannot be overlooked. That variable is the E-Zine subscriber.



E-Zine subscribers are a touchy lot. They love being given information, especially if it is information that is going to solve a problem or earn them money. But the last thing they want is to be sold to. Being made to feel like the only reason for your E-Zine is to get them to buy your, or worse, somebody else's product, is a sure fire way to reduce your E-Zine subscriber base to rubble. You have to be very careful when it comes to placing ads in your E-Zine. How careful?

Again, you need to put yourself in your subscribers shoes. If you're getting an E-Zine a couple of times a week then certainly putting an ad in each issue or one of the two issues is not going to ruffle many feathers. As long as the ad is more content and very little ad, you should be okay. But what about if you're sending out a daily E-Zine. In the case of an astrological E-Zine, this is very common as there is a different horoscope for every day of the year. If daily subscribers are getting hit with an ad everyday, they are going to start to get a little tired of it.

Then of course there is the issue of just how many ads to put in your E-Zine. This all depends on how big your E-Zine is. If it's a small E-Zine email of a page or so, you don't want to have any more than one ad in it. For one thing, your subscribers are going to feel like they're being hit over the head with a sledge hammer and for another, your advertisers are not going to appreciate being lumped in with a number of other advertisers. The chances of any of the ads being read is slim to none. This makes everybody unhappy, the subscribers and the advertisers.

Remember, the primary purpose of your E-Zine is to provide your subscribers with information. Ultimately, if you provide them with a good E-Zine, with good content and don't inundate them with tons of advertising, they will appreciate your service and eventually will become customers of you products or services because they trust you. Also, if you treat your advertisers with respect and feature their ad alone in your E-Zine, they will be more likely to make sales and want to continue to advertise with you. In the long run, by thinking of both sides before thinking of your own pocketbook, you'll be making everyone happy and yourself more profitable as a result.

It's a tough balancing act, but with practice and a little experience, it can be done.