The idea is especially practical and useful when you have landing pages. Splash pages make it even easier to take advantage of this improvement.



PPC advertisers are always looking for ways to build more traffic and sales from the money they invest into Google AdWords.

Click costs are on the rise and this makes it important to tighten up your control of your ads. By keeping an eye on your conversion of as much traffic as possible you will definitely improve your return on investment (ROI) ratios.

A recently introduced detective type of tool is slowly starting to crawl its way through the population of PPC advertisers. Its introduction is especially important to Google AdWords users, if it works. Here's what has been learned about what we'll refer to as the detective:

•This new tool is part of a system that appears to be applied most successfully when use with Google AdWords system.

•The detective is touted as making it easy to pick so-called low handing fruit. What this means is the heavy hitting major players in the PPC game, especially those who work their programs through Google AdWords, grab a big share of the millions of dollars a week that are earned through their AdWords campaigns.

However, they tend to leave literally thousands of dollars on the table because it's not profitable to fine tune their campaigns to rake away every possible dollar.

•This detective tool not only picks off low hanging fruit, it also scouts the major player's campaigns through a proprietary program and tracks a number of predictors of their campaign's success.

•The system identifies hot markets, identifies the competition by name and urls and reveals the methods they are using to capture thousands of buyers daily. The tool also automates a very effective attack on any competitor targeted using a massive selection of keyword sets.

While this system seems to be designed to make it easier for newbie PPC entrepreneurs to compete in the profitable Google AdWords marketplace, it's too soon to have all the details. Only time will tell if this clever tool will stand the test of time.

To summarize, an expanded beta-type group is currently testing this new system that has been tweaked to be successful with Google AdWords campaigns. Even though the system is based on highly technical algorithms its use is very simple and the ramp-up takes just minutes.

We always like to read about such systems but remain skeptical. As an active marketer it is easier to spend a few bucks and test a system than to keep struggling with poor results.

It's also smart to test any system that is built on technology and designed to provide deep reaching research on your competitors. All major businesses invest heavily in market research and devote a sizable part of their money toward observing their competitors.

If you expect to be a major player, or otherwise build a successful online business, you'll be well served to do your homework when it comes to new technology.

Should you choose to do some testing of your own we've provided a few suggestions. The following testing tips will help you start the ball rolling:

1.If you've never conducted any type of testing before, don't create a really complicated experiment. Limit your first test to two to three elements of your campaign (e.g. keywords, try several text ad variations).

2.Make sure you allow enough time for statistic results to respond. If your test page gets 5K hit per day you'll notice results much sooner than someone whose site only gets a few hundred hits per day.

3.Don't stop with landing page testing. Test different variations in graphics, colors and subject lines. Small changes can make huge and measurable difference in your results. Evaluate, evaluate, evaluate....and test again.

Don't be in too big a hurry to get your results and start applying the initial changes you like. It can take you several weeks to learn how to test properly but you'll more than make up for lost time in the revenue department.