Specialist in home appliances and aircon. Goh Sin Huat was set up in 1959 and operates as a provision store. The company ventured into small electrical appliances business in 1965 and started rental business by renting black white Television sets to expatriates.

In 1988, we were appointed sole agent status for Philco electrical appliances, a renowned USA brand for electrical appliances.

Goh Sin Huat Electrical Co was awarded sole distributorship for a range of Frigeria water coolers and dispensers imported from Italy and Taiwan.

Since then, this range of products have become our major strength, where sales turnover exceeds the million-dollar mark.

In 1993, Yeo Hiap Seng Ltd, a reputed food & beverage company in Singapore approached us and offered to manufacture 19L bottle distilled water from their distillery for our distribution.

It was a good opportunity since our bottle dispensers business is rising and this product is a necessity.

Sales for our revenue raking products - Frigeria water coolers dispensers more than double after incorporation of strategic marketing plans and efforts.